By Terry Trucco
New York is not among the five American cities with hotels included in Tribute Portfolio, the new collection of independent four-star hotels announced this week by Starwood Hotels and Resorts Worldwide.
But give it time.
Starwood is in talks with two hotels that fit the bill and hopes to have a Tribute Portfolio property (or two) in New York by this time next year, says Dave Marr, Starwood senior vice-president of brand management.
Expect those hotels to be situated in downtown Manhattan or possibly Brooklyn. Speaking at the brand launch, Marr stressed the importance of location in choosing Tribute’s properties, expected to number 100 in five years. By location, he means specific neighborhoods, not cities. Focus groups questioned about where they’d like to see Tribute hotels in New York City were emphatic. “They didn’t want Times Square,” he says.
Tribute Portfolio is Starwood’s second branded collection of independent hotels (the 21-year-old Luxury Collection encompasses five-star properties) and joins Marriott’s Autograph Collection and Hilton’s Curio Collection as the latest megabrand to home in on independent hotels, gathering them into a collection. The hotels remain independent, i.e. they look the same as before and keep their names, but add the tagline a Tribute Portfolio Hotel or Resort. (more…)