First Look: Hotel Lola
Can a perfume bottle inspire a hotel? The thought never occurred to us until we visited Lola, a sleek new hotel in an old brick and stone building in the East 20s. But oh, those colors. The moody/glam lobby – and guest rooms and website – are ablaze in purple, scarlet, navy and yellow. And so is Lola, the Marc Jacobs fragrance in the whimsical bottle crowned with a plastic flower. Like the bottle, the hotel has style.
No one mentioned perfume when we asked how the hotel got its name, which it adopted on December 1. “Louise Brooks lived here at one time. Wasn’t she in a movie called Lola?” a staff member said. That was Lulu, but an intriguing connection nonetheless. (more…)





