By Terry Trucco
For 364 days of the year the most desirable rooms at the new Courtyard Marriott Manhattan/Herald Square are those with views of the Empire State Building. But that changes on Thanksgiving Day.
The new 167-room hotel has the good fortune to sit on the corner of Sixth Avenue and West 35th Street, a block away from Macy’s Department Store and directly above the street where Snoopy, Hello Kitty and all the other balloons, floats and bands pass by in the annual Macy’s Thanksgiving Day Parade.
Whether New York needs another hotel in Herald Square – this is the third to open this year – is anyone’s guess. But no one disputes the need for more hotels with windows looking onto the parade.
When the route downtown was changed from Seventh Avenue to Sixth Avenue in 2012 – the switch was attributed to work on the Times Square pedestrian mall but was long thought to be in response to Macy’s request for a more direct parade route – the number of hotel rooms overlooking the parade shrunk. Eight properties on Seventh Avenue and in Times Square lost their highly desirable – and highly lucrative — parade views. They were replaced by three on Sixth Avenue. (more…)