By Terry Trucco
Last week brought news of yet another hotel that decided the smartest way to guarantee good reviews was to fine guests who write bad ones. The latest chapter unfolded at The Broadway, a budget bed and breakfast hotel in the North England resort town of Blackpool that charged an English couple 100 pounds (about $157) for calling the place “a filthy, dirty, rotten, stinking hovel run by muppets” on Tripadvisor.
Our saga begins when the reviewers, a Cumbria couple named Toni and Jan Jenkinson, opened their credit card statement and discovered the 100 pound charge in addition to the 36 pounds ($56) they had paid for their memorable night at the Broadway (no marmalade at breakfast capped a litany of complaints).
Turns out they had been warned; the fine print on the check-in form read: “For every bad review left on any website, the group organiser will be charged a maximum £100 per review.” (more…)