By Terry Trucco
When my daughter was little she had a Harry Potter book with pop-up pictures of Hogwarts, Hagrid, Hermione and the gang that, truth to tell, I looked at more than she did. She’s still too young to drink legally, so people like me must be the intended audience for the latest twist in cocktail culture — the pop-up picture cocktail menu.
Exhibit A made its debut earlier this month in London at the Savoy Hotel’s stylish Beaufort Bar. Twitter spread the word. And that’s how I found myself watching the Savoy’s three-minute video on the art of fashioning a cocktail menu that doubles as a collectible, a complex, don’t-try-this-at-home endeavor that entailed an artist, a veteran paper-cutter and a bartender, aka content creator. And a hefty promotional budget (these things don’t just happen).