By Terry Trucco
“Florals? For spring? Ground breaking.” We hear you, Miranda Priestly. But strolling through a half dozen or so hotel lobbies, we couldn’t resist whipping out a camera and celebrating spring with flowers.
In the early and mid 20th century a flower shop was a must at large urban hotels. Besides eye-catching blooms for the lobby, weddings and parties on the premises, the shop sent flowers to guest rooms on behalf of friends and associates (guests checked in for longer than a night or two in the years before air travel). The shop also stocked the boutonnieres and corsages that were the mark of the well dressed.
Such shops are a rarity today, but the custom of dressing the lobby with fresh blooms lives on. (more…)