By Terry Trucco
I like Tripadvisor for the most part and use its reviews the way my daughter’s middle school French teacher computed quarterly grades – throw out the top and bottom scores and add up the rest.
Still, a recent post on The Consumerist (via Hotelchatter) gave me pause. It seems a budget hotel in Dallas put up a sign in the lobby offering to pay guests $3 to $5 “instantly” for a good review on Tripadvisor as well as Priceline, Hotels.com, Orbitz, Travelocity and Expedia.
As bribes go, the Grand Dallas Hotel didn’t offer much (it’s relative, perhaps; their rooms start at $50 on Hotels.com). But it once again raises the validity question about reviews on popular crowd-sourced sites. (more…)