By Terry Trucco
Chances are you said yes – or so says new data from NewMediaMetrics, an eight-year-old company that measures the emotional attachments of consumers to well-known brands.
Each June NMM conducts its yearly study of 3,750 adults, between the ages of 18 and 64, to determine their emotional attachment, or EA, to top brands. Among the data digested by this year’s group was their emotional reaction to the concepts behind the new TV line-up. From there the company crunched the data on each subject’s loyalty to brands, including hotels. (more…)