Talk about savvy product placement. One of the first sights on screen during the much balleyhooed season finale of “Glee” this week was the lobby of the Intercontinental New York Times Square, the 36-story glass skyscraper that opened last July. A polished hotel staffer, uniformed in a navy blue blazer, smiles as Will Schuester (Matthew Morrison), the Lima, Ohio high school glee club advisor, checks in and says, “Welcome to the Intercontinental New York Times Square,” just in case viewers don’t recognize the hotel on their screen.
And just like that, one of New York’s newest hotels moves a step closer to hospitality’s big guys for whom on-screen appearances are like breathing, an august group that includes the Waldorf=Astoria, The Plaza and The Roosevelt. (more…)