A last look at the old sign.

Anyone who has seen the movie Taxi Driver knows that Times Square wasn’t always a desirable location for a hotel. But that was a long time ago. Now even hotels that aren’t all that close to Times Square are adding the spot-where-the-New-Year’s-Eve-ball-drops to their name.

The latest Times Square pretender is the Sheraton New York Hotel, which today augmented its name to become the Sheraton New York Times Square Hotel – even though the hotel is ten blocks north of the Times Square’s throbbing heart, where Broadway, Seventh Avenue and 42^nd Street meet.

At least you can see Times Square from the Sheraton.  The same cannot be said for the TRYP New York Times Square South, which is a lot closer to Madison Square Garden and Penn Station than Times Square. (more…)

New balloon in town: no peeking.

Companion, the giant balloon depicting grafitti artist KAWS’ iconic bashful character, isn’t all that’s new at this year’s Macy’s Thanksgiving Day Parade on November 22.

After years of marching down Seventh Avenue, the parade has a new route for 2012 — and probably beyond. And as we reported last year, for guests hoping to watch from a hotel room the choices have changed — and shrunk.

Eight Seventh Avenue and Times Square hotels, including giants like the Park Central New York, Sheraton New York, Doubletree Guest Suites Times Square and Marriott Marquis, won’t be seeing Santa & Co. this year.  (more…)

Macy's inflatable Hello Kitty.

It’s early November, a great time to scope out a hotel room with a view of the Macy’s Thanksgiving Day Parade – for next year.

Nearly a dozen midtown hotels are blessed with rooms that overlook New York’s 2011 parade of parades replete with floats, marching bands, balloons and Santa. But prime real estate – a room that plants you eye-to-eye with Snoopy, Spiderman and Kermit the Frog – gets snapped up months before the bands strike up. You can still get a room if you’re not too picky. But it will cost you.

Parade-view rooms are sold out at the Marriott Marquis, the Sheraton New York Hotel and Towers and the Manhattan in Times Square (a special parade coordinator oversees reservations at the latter two properties). (more…)

That much-discussed Yobot robotic arm that grabs and stores your luggage at the soon-to-open Yotel Times Square got us thinking about other nifty labor saving devices – as in the saving of the hotel staff’s labor – around town. We visited three hotels with clever do-it-yourself amenities, read the instructions and pushed the appropriate buttons. How did we fare? (more…)