A last look at the old sign.

Anyone who has seen the movie Taxi Driver knows that Times Square wasn’t always a desirable location for a hotel. But that was a long time ago. Now even hotels that aren’t all that close to Times Square are adding the spot-where-the-New-Year’s-Eve-ball-drops to their name.

The latest Times Square pretender is the Sheraton New York Hotel, which today augmented its name to become the Sheraton New York Times Square Hotel – even though the hotel is ten blocks north of the Times Square’s throbbing heart, where Broadway, Seventh Avenue and 42^nd Street meet.

At least you can see Times Square from the Sheraton.  The same cannot be said for the TRYP New York Times Square South, which is a lot closer to Madison Square Garden and Penn Station than Times Square. (more…)

New balloon in town: no peeking.

Companion, the giant balloon depicting grafitti artist KAWS’ iconic bashful character, isn’t all that’s new at this year’s Macy’s Thanksgiving Day Parade on November 22.

After years of marching down Seventh Avenue, the parade has a new route for 2012 — and probably beyond. And as we reported last year, for guests hoping to watch from a hotel room the choices have changed — and shrunk.

Eight Seventh Avenue and Times Square hotels, including giants like the Park Central New York, Sheraton New York, Doubletree Guest Suites Times Square and Marriott Marquis, won’t be seeing Santa & Co. this year.  (more…)

Celebratory butter cream with chocolate filling.

Not many guests check into hotels long term unless you count inventor Nikola Tesla, who lived for a decade at The New Yorker, or Cole Porter, who stayed for years at the Waldorf (the hotel lent him a grand piano).

Staff members are another matter. Two or three decades of service are not unusual at large New York hotels. But five decades? (more…)

In glorious black and white — the Americana Hotel, ca 1962

Here’s a snapshot of New York, ca 1962: John F. Kennedy is POTUS.  The Cuban Missile Crisis revs up the Cold War. The first James Bond movie makes a splashy debut. The average annual income is $5,556.

And the Americana Hotel opens in a gleaming 51-story concrete tower designed by Morris Lapidus.

Historic hotels aren’t exactly a rarity in New York, even if oldies like the Algonquin (1902), the Plaza (1907) and the Waldorf=Astoria (1930) grab most of the attention. Still, it’s hard to argue that 1962 was yesterday.

“The hotel was built with the idea it would play a significant role in the New York World’s Fair of 1964,” says Mark Sanders, General Manager of the Sheraton New York Hotel, long-time occupant of the impossible-to-miss building that’s celebrating its 50^th birthday with a special deal September 1 (more on that later). (more…)