In the News: What’s in a Name? Ask Your Hotel
By Terry Trucco
Is the hottest New York hotel amenity a new name?
Consider: In recent months Stay morphed into Night Times Square (never mind that the original Night Hotel is just two blocks away). And the Sheraton New York Hotel & Tower changed its name to Sheraton New York Times Square Hotel (never mind that it’s not all that close to Times Square).
This week comes the news that the Hilton New York is now the New York Hilton-Midtown.
The new moniker marks a return to the name founder Conrad Hilton bestowed on his fledgling property in 1963 – New York Hilton Rockefeller Center, according to hotel general manager Mark Lauer. Only it’s not quite because Rockefeller Center and Midtown, while close, aren’t precisely synonymous. (more…)






