By Terry Trucco
Is the hottest New York hotel amenity a new name?
Consider: In recent months Stay morphed into Night Times Square (never mind that the original Night Hotel is just two blocks away). And the Sheraton New York Hotel & Tower changed its name to Sheraton New York Times Square Hotel (never mind that it’s not all that close to Times Square).
The new moniker marks a return to the name founder Conrad Hilton bestowed on his fledgling property in 1963 – New York Hilton Rockefeller Center, according to hotel general manager Mark Lauer. Only it’s not quite because Rockefeller Center and Midtown, while close, aren’t precisely synonymous. (more…)